EADS Recruitment
Press, Online and trade fair campaign
Press, Online and trade fair campaign
EADS required a press campaign which would not only greatly enhance their UK recruitment drive and the quality of applicants they received but one that would also enhance EADS's brand recognition within the UK as the owner of such well known brands as Airbus. I designed the campaign with a two tier approach. The first tier would promote the general opportunities within EADS and more specifically within one of the four divisional companies in the UK, ie Airbus, Eurocopter, Astrium and MBDA. This helps to associate the EADS brand with the more familiar divisional brands. The second tier is more directly focused on a specific role within one of the four group companies. This associates EADS with exciting opportunities in world class fields in exceptional companies. The campaign ran in national press and trade publications as well as online. The design was also incorporated into the EADS recruitment fair collaterals and displays.
Sadly, despite a huge fight on my behalf, the logo arrangement at the base was cast in stone!
