Arkad Rebrand 2017, by Unisono
The concept for this rebrand is 'structured for success'; to bring this to life we took the brand back to the drawing board and the nuts and bolts of their business - literally. The logo is based on hexadecimal angles (60 degrees) as used in orthographic projects the company uses to draft construction plans and the same angles used in the nuts and bolts that finally hold the constructions together. Green for KSA, powerful Aktiv Grotesk type and we are done.
___
Project Notes:
Designers: Joshua Holmes, Hussain Almosawi, Liam Farrell
Creative Director: Liam Farrell
Agency: Unisono
___
Comments kindly appreciated
