The client’s product combats dry eye caused by eye-mite infestations, so the challenge was to come up with visually compelling ads that would address the issue without being visually off-putting.

One of the concepts I came up with was making a “cute mite” with a little bit of a humorous twist. It was the most well-performing ad of the set we tested and created a significant percentage increase in brand engagement on social media. It performed so well that the client asked us regularly to refine them and include them to be a part of the brand.