Alden Chia's profile

Kuala Lumpur Branding - Part 2

Based off the previous project labeled as Kuala Lumpur Branding Part - 1, this is a continuation of how further the design could go further.
This was the final design after countless trial and errors, but after a while the color would be quite painful to look at, especially in a dark room. As a result, I went back to the very basics of how I can make the icon be less colorful while maintaining the original element which is the "KL" part of the icon.
Firstly, I removed the infamous Twin Towers, and went back to the base design itself.
These first two mock up designs was a clear indicator that not much could be done within the icon itself, but rather to embrace the "KL" icon.
I was quite fond of this design, using reference from Islamic Architecture from Mosques surrounding Kuala Lumpur. Ultimately, the design wasn't good enough as it just didn't have the feel I was hoping to catch with Kuala Lumpur.
I then decided to take a closer look at what was great about Kuala Lumpur, I even took time to understand the flag colors to see how exactly I could fit it into the design. 
After some brainstorming and references, I realized how interesting the shape of Kuala Lumpur was.
The shape of the city itself was very interesting and has many edges. I then did a rough trace of the shape of the city before adding the colors of the "Jalur Gemilang", the national flag.
I managed to not only get the shape of the city, but later only divided it into multiple geometric parts and also adding some opacity to them.
The final outcome.
Kuala Lumpur Branding - Part 2
Published:

Kuala Lumpur Branding - Part 2

Published: