Task
To create renewed corporate style for UAZ, reflecting new positioning of the brand: universality, actuality, attenuation of the army and off road accents, access to the urban environment.

Solution
The project, started by the specialists of the motor works, was transferred to the studio for further development. Firstly changes affected the corporate sign. It became straight, clear, with significant volume and chrome texture, limited in the line of world analogues.

UAZ logotype also has been changed. We’ve made capital the illogical lowercase letter “a” in the abbreviation, and aligned the font with the sign’s graphics: the same crisp forms, straight lines, confidence and rigor. We left color of the logotype the same, green, but withdraw it from military-shades, not relevant for the brand, to the direction of noble, substantively advanced gamma.

The renewed corporate block of UAZ is adjusted, whole, appropriate for modern brand positioning and actual trends of the car branding, it is our first step in cooperation with the motor works. We continue our work – now we are renewing the whole corporate style of UAZ.