Pedigree #ProjectJuno
PEDIGREE® South Africa has teamed up with Woodrock Animal Rescue for an eight-week initiative called Project Juno. This PEDIGREE® initiative will nurse a malnourished dog back to health with the use of good, nutritious PEDIGREE® food along with the assistance of veterinary professionals who will be monitoring our brave dog throughout her transformation.
Full Campaign
Week 1
Week 2
Week 3
Week 4
Week 5
CREDITS:
Advertising Agency: Ogilvy Cape Town
Client: Pedigree
Art Director : Juliet Honey, Dirk Agenbag
Copywriter: Suhana Gordhan, Dirk Agenbag, Danielle Graiser
Art Director : Juliet Honey, Dirk Agenbag
Copywriter: Suhana Gordhan, Dirk Agenbag, Danielle Graiser
Social Media: Dirk Agenbag, Danielle Graiser
Creative Director: Juliet Honey, Suhana Gordhan
Executive Creative Director: Brad Riley
Executive Creative Director: Brad Riley
Strategy: Matt Rilley
