Michael Kors wanted to create an engaging, shareable experience to promote their much-anticipated holiday gift list while maintaining the brand’s air of breezy sophistication. The answer? ‘Celebrate with,’ a playful and elegant way to play fill-in-the-blank.

Site visitors found one simple sentence: “Celebrate with ______.” Typing a word into the blank generated a customized branded image for sharing or a product available for direct purchase. The site also featured a curated holiday gift list promoting popular products.