ASICS is a Japanese multinational corporation which produces quality footwear and sports equipment designed for a wide range of sports. This award-winning company approached our design team at Askmen to create a microsite in celebration of the release of ASICS GEL - Quantum 180, the brand's most innovative shoe ever. The ambition of this campaign is to inspire, empower and reward the inner runner in all of us. 

The letters GEL is an acronym for the campaign "Go Explore Life". 

The microsite is divided into three main sections, featuring articles and guides (many in video form). 

1. Go - Take Your Running To The Next Level

2. Explore - Your Next Breakthrough Starts Today

3. Life - The Life of An ASICS Athlete

A collaboration with Asics x AskMen.