An athletic toilet paper brand, designed for the athletes. This is a 'sub-brand' to Nike, and this is the best toilet paper for the athletes, especially after the working out or even after the games. This product will give the athletes a sense of cooling down with the mint scents on the product and the smooth texture of the toilet paper will absorbs all the sweats.
The line artwork in the logo represent the toilet paper as a material that we use everyday. There would be a primary logo and a secondary logo - this would allow people to scan them and it will bring them to the Swoop Website.
The packaging for the toilet paper itself will have an opened box that has the line artwork from the logo, but also one sport fields (soccer, basketball, football, track, and volleyball.)
