Voltaren wanted to expand their previously ‘sport-injury-focussed’ advertising to include everyday aches and pains that Voltaren helps to alleviate. We conceptualised a series of anatomical diagrams, which depict everyday injuries that Voltaren can treat.
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Client: Voltaren
Client: Voltaren
Illustrator: Nadine Williams
Art Director: Nadine Williams
Executive Creative Director: Gordon Ray
Agency: M&C Saatchi Abel
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Proactive*
Proactive*
