Working alongside the Taco Bell Design team, I had the privilege to assist in leading the design direction for Taco Bell's new base packaging system. Ultimately, we pushed to design the packaging in a way that was fresh for customers, but could also feel like a piece of art. During the design process, we set out for each piece to feel abstract and to give a visual nod to the bell sound Taco Bell is known for. We call this treatment 'kinetic' because of the energy and movement displayed through each design.
TACO BELL DESIGN
Creative: Christopher Ayres, Arcy Valencia, Rolex Vidal, Alex Ezell,
Account: Elle Ulla, Kate Goldsmith, Lisa Schnitzer, Kristin Anderson
Account: Elle Ulla, Kate Goldsmith, Lisa Schnitzer, Kristin Anderson
