Rosetta Stone
Live Tutoring Upsell Prototype
This goal of this strategy was to upsell the optional live tutoring aspect of the Rosetta Stone subscription offerings. The primary focus was about half-way down the page and three different treatments were presented: one having the live tutoring option unselected, one pre-selected, and one with the option behind a modal after selecting the subscription of choice. The live version is no longer present however the Axure prototypes are currently being hosted (until further notice).
Axure prototypes:
Desktop Screenshots
Mobile Screenshots