Rosetta Stone
Product Box Redesign - Concepts
Specific Language Box DESIGN James White
24 Languages Box & Inside Flap DESIGN Chelsea Gunlock
ART DIRECTION & Concepting Lauren Leonard
This project set out to improve the previous Rosetta Stone physical copy boxes. Images are FPO & final photography was chosen by the client.
The new boxes are currently available in stores such as Target, Best Buy, and Barnes & Nobles. To date, there is between a 30-45% increase in boxes purchased over the previous box design.
Back of the Box
LEFT 24 Languages
LEFT 24 Languages
Right Specific Language
Inside Front Box Flap
