A print ad to show the benefit of buying Volkswagen Genuine wiper Blades over generic wiper blades.
Loeries finalist 2012
Loeries finalist 2012
We used the regular Volkswagen Polo’s payoff-line of ‘Expect Big Things’ and extended to suit the more adventurous Cross Polo. We also took what could have been just another pack and brag, and integrated the two.
This made it into the Volkswagen worldwide archive in Germany.
A press ad announcing the recent success of Volkswagen’s much decorated New Golf and its prevalence as South Africa’s Car of the Year for 2010.
1st place. Ad of the month.
