An outdoor-indoor campaign to announce the Effie festival.
The Billboard is created by the interaction of the people who will throw as much garbage they can. In every corner of the city, at the subway or parks will encounter these panels next to the trash.
HEAD: This is the festival you must win.
SLOGAN: Great ideas go to trash.
Other panels in the city with messages that invite the people to play.
HEAD: Please put the garbage in the trash to help us decide who wins.
SLOGAN: Great ideas go to trash.
SLOGAN: Great ideas go to trash.
Bath pillows for heavy drinkers of Golden Brau, to rest their heads.
Campaign "Fashion today is natural hair".
Our panels will be part of urban nature. We will use trees or plants in them creating fashionable hairstyles.
Head: The power of nature in your hair.
Promotional campaign "A hair from fairy tale".
Head: “Mirror Mirror on the Wall, Who has the Fairest Hair of Them All?”
Mechanism: Scanning the QR code and you will log on to our facebook page. Reply to our request for friendship and stay still in front of the mirror. Our mirror will make you a picture that will be posted on our facebook page.
So your friends and the rest of the world will be able to see how beautiful you are.
The more "Likes" you collect the more you are close to gaining a fairy tale holiday. If you raise the equivalent of 300 "Likes" you can win our range of products. If you will add another 200 plus, you will win a day at the Wella hairdressing.
Be the most beautiful!
Be the most beautiful!
