Sharpie Uncapped
Client: Sharpie, Newell Rubbermaid
Client: Sharpie, Newell Rubbermaid
After 2011's hugely successful Sharpie YouTube Takeover campaign, our client wanted something even bigger for 2012. Since Sharpie is all about self expression in the real world, we needed a real world idea.
We came up with a concept called "The World is Your Gallery"—a mobile/desktop app that lets you showcase your creativity anywhere in the world, at anytime. Using augmented reality, the app allows users to take their Sharpie creations to the streets. Create a gallery on the corner of your block where others can stumble upon, add to and share it instantly. Or, walk down the street and get an alert that you're fifty feet away from an awesome Sharpie creation. The world is now truly your gallery.
ROLES: ACD; Lead design and creative direction in a team of 5 including a creative director, two art directors and a senior writer; Developed and sold concept through to the client directly (project was killed due to budget cuts)
The app’s launch screen prompts you for your sharpie.com login info and remembers it for future uses.
Select images from your phone’s photo roll or from sharpie.com to create a gallery or add to an existing one.
Click any image from a gallery you see on the street to see details. You can rate the image, comment on it, tweet it, or share it on facebook.
Images added with the mobile app can be viewed on the site. The map view lets you see the where galleries are popping up. You can check out the creations and galleries that have already been created or add your own.
Images added through the desktop version can also be viewed at the physical location with the mobile app.
