Atu Winery
The best of You is inside You.
Atu Winery is the first winery located inside the city, which is distinguished by its unusual positioning and philosophy.
During design development we decided to use the fact that the tendency to open enterprises within the cities began during industrial revolution in the UK, when factories needed a big amount of human resources. We wanted to use this characteristic style in the product design.
Translated, the romanian „Atu” means „your strength”. We wanted to share with you the stories of winners, which found the best of them inside themselves, in order to pursue their goal.
The task was to create a product, which will be very different on the market shelf and look a bit unexpectedly, for this category of goods.
The basis of the label design became the illustration, which plainly characterizes the company’s slogan and reflects the conception of searching for our strength.
(We were inspired by the illustration idea from an Italian design magazine, edited in 2010)
