This one is a campaign for DiR gyms in Catalunya, to promote exercise and good health, instead of cirurgic procedures (getting more and more popular). For that I used the idea of Frankenstein and played with it.
"Don't be a Frankenstein. Make your dream body, without going under the knife"
"Don't be a Frankenstein. Make your dream body, without going under the knife"
Barcelona-Pirineos 2022 candidature promo - First aproach