Here is the new logo with and without the Bose text. This simple and iconic button design with stylized text will be easily recognizable. 
This is a color study defining the various approved color schemes.
Here I show that the color combinations can be flipped on the Bose text.
Here is the logo displayed horizontally. The Bose text can be displayed horizontally with and without the logo button.
Defining the required white spacing found around the logo is a requirement for any brand to establish a consistent design. 
Bose Audio
Published:

Bose Audio

Published: