NIKE FLYKNIT 1
Retail and advertising campaign
The last thing you want to notice while you’re running is your shoe. A shoe that fits well will completely disappear, helping you focus on what matters-enjoying the run. Flyknit is an advanced material made from one thread. It is woven to wrap the foot completely and to move with you–fitting so well you don’t notice the shoe at all.
Mannequins made of Flyknit material
Niketown experience
Mobile pop-up experience
Limited-edition packaging
Product video
Retail video
