To coincide with KISS’ 40th Anniversary MONSTER Australian tour Peters Ice Cream has revived a classic 80’s hit – the KISS ice block. Studio Minieri was tasked with creating the look for the new packaging, advertising and point of sale material, which takes cues from the original packaging and will be rolled out nation wide in February 2013.

Here’s what Gene Simmons has to say about it:

 

“We’re all pumped to be involved with this awesome Aussie project; we remember the first time it was launched. It was a phenomenon.”