With the launch of the anti-allergy medication, Zyrtec, we created a site experience that allowed allergy sufferers to connect with one another. Using Zyrtec.com, they were able to relate at a local level by finding their location and seeing what other people were experiencing based on weather patterns. 

In addition, we created the first app for Zyrtec . The "AllergyCast" app allows people to see the daily allergen level in their location so they can be better equipped to face the day. Within a week of it's release the app made it into the top weather-related apps in the app store.

 

Art Direction and Design: Jorge Martinez, Cassie Brown & Lillian Tsai.
Copywriter: John Berman