Quiksilver Scallop Digital Campaign
Enjoy the Original
Enjoy the Original
Quiksilver's founder, Alan Green, just started making boardshorts because it was fun. No grand plan. Just something to do. That creative pursuit paved the way for surfers to perform and express themselves in and out of the water.
To highlight the brand’s rich surfing heritage and the scallop-leg board short that started it all, I worked with internal stakeholders to reimagine print content and create a digital experience where users could learn about the history and shop the collection online.
Disciplines: Campaign / Advertising / Design / Digital
Key Contributors: Scott Richards (Creative Director), Gary Penn (Interactive Lead) Matt Deak (Sr. Art Director), Mark Dayao (Art Director), Kim Remmer (Web Merchandising), Scott Branch (Developer), George Weetman (Digital Marketing Strategy)
To highlight the brand’s rich surfing heritage and the scallop-leg board short that started it all, I worked with internal stakeholders to reimagine print content and create a digital experience where users could learn about the history and shop the collection online.
Disciplines: Campaign / Advertising / Design / Digital
Key Contributors: Scott Richards (Creative Director), Gary Penn (Interactive Lead) Matt Deak (Sr. Art Director), Mark Dayao (Art Director), Kim Remmer (Web Merchandising), Scott Branch (Developer), George Weetman (Digital Marketing Strategy)
I'm currently accepting new freelance clients and branding projects.
LaurenSkaare.com
LaurenSkaare.com
