STRATEGY.
GWTF goes beyond physical imperfections, encouraging the world to exploit character flaws or daily mishaps that no one can control or prevent. Flaws are something we have to embrace and make the best of them, because that's where the real success story emerge from.
EXECUTION.
The new Diesel's positioning, launched with the GWTF Manifesto, has been supported with
a massive Print and Outdoor brand campaign. Headlines have been declined globally on every
channel and online platform. Throught billboards, catwalks, instore activities and social activations, Diesel celebrated everywhere the uniqueness and beauty of a flawed world.
AWARDS.
3 Shortlists in Industry Craft and Print And Publishing at Cannes Lions 2018
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1 Silver in Print and Outdoor at ADCI 2018
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Here on AOTW
CREDITS.
Diesel Creative Director: Nicola Formichetti
Global Chief Creative Director Publicis WW and CEO Publicis Italia: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Global Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu
Creative Supervisor: Costanza Rossi
Art Directors: Cecilia Moro, Alice Teruzzi
Copywriters: Fabio Caputi, Francesca Ferracini
Executive Creative Director: Cristiana Boccassini
Global Digital Creative Directors: Milos Obradovic, Mihnea Gheorghiu
Creative Supervisor: Costanza Rossi
Art Directors: Cecilia Moro, Alice Teruzzi
Copywriters: Fabio Caputi, Francesca Ferracini
Photographer: Tom Sloan @ Lalaland Artists - Post Production: Studio Invisible
Year: 2017
Year: 2017
