Brief
Our group was tasked to create a whole McDonald's campaign for our own rendition of Japan's national burger. My position in this task was to art direct the promotional banner of their site's landing page.
Approach
As our given country is Japan, we decided to emphasise on their cherry blossom season, so we crafted our own version of a cherry blossom themed burger with rice buns, a salmon patty and salmon roe mayonnaise sauce.
Burger Promo Banner
Burger Promo Banner Landing Page Mockup
Burger Promo Print Ad
Instagram Promo Ad Video
