Series of tender works for VW Latvia
VW Arteon
Tender work for Volkswagen Latvia for the launching new VW model Arteon in Baltic countries. This is a premium-class model that will in future replace Passat. The name "Arteon" contains 2 parts; "art" + suffix "eon" that means "premium model".
We developed 2 ideas to come from the both sides:
1) First idea must to show that fact that this model is extremely beautiful and really eye-stopping.
2) Second idea must show the personality of the owners. This car is a pease of art and the person who buys such car seeks to emphasize their individuality in everything.
For Bounce Agency
Creators & art-directors: Olga Liberte & Arcady Ryskin
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VW Tiguan
The main value for customer according to the brief was the opportunity to protect the family, and this car was positioned like a safe place or a great defender for your beloved ones.
Finally we did not won non of his tenders, but the work was so interesting and provided to the creative team a lot of fun, so I decided to publish it here.
For Bounce Agency
Creators & art-directors: Olga Liberte & Arcady Ryskin & Ēriks Lapiņš
Copywriter: Ieva Raiskuma
Slogan: "The safest in it's class"
Slogan: "New defender in your team" Subline: "The safest in it's class"
