Could slurping become a world sport?
For some reason, Slurpee drinkers around the world have always competed to see who is the fastest. 7-Eleven, the creator of Slurpee, decided it was time to lure these competitors out of the shadows with a campaign to legitimize their sport. They started by naming it (Sports Slurping), forming an organization (the OSOS), establishing the rules and developing an official product (the Sports Slurpee).
Through a dedicated website supporters could send electronic lobby letters to the heads of international sporting bodies. 52,000 lobby letters later, the IFOCE publicly recognized Slurping as a sport. For the first time, a product was not just a sponsor of a sport; it had become the sport itself.
The IFOCE has plans to stage international Sports Slurping heats. They’ll hold the first world championship on Coney Island, NY, in July 2010.
For some reason, Slurpee drinkers around the world have always competed to see who is the fastest. 7-Eleven, the creator of Slurpee, decided it was time to lure these competitors out of the shadows with a campaign to legitimize their sport. They started by naming it (Sports Slurping), forming an organization (the OSOS), establishing the rules and developing an official product (the Sports Slurpee).
Through a dedicated website supporters could send electronic lobby letters to the heads of international sporting bodies. 52,000 lobby letters later, the IFOCE publicly recognized Slurping as a sport. For the first time, a product was not just a sponsor of a sport; it had become the sport itself.
The IFOCE has plans to stage international Sports Slurping heats. They’ll hold the first world championship on Coney Island, NY, in July 2010.
OSOS Lobbying Website & Sporting Minister EDMs
Online and On Air Slurping Time Trials
Acceptance from the Internation Federation of Competitive Eating to legitimise the sport of Slurping.
