For my Experience Design project, I’ve been asked to design a fictional campaign called 'Connected to Me' for Amnesty to promote awareness of Human Rights for 18 to 25 year olds. The piece of work that I have to design must have a digital element to it, meaning a website, app, video, etc, that include the Amnesty logo.

Amnesty is the world’s oldest and biggest global human rights organization. Unfortunately, Amnesty is considered outdated and out-of-touch, and young people do not see human rights as relevant to their own lives.

It requests encouragement from the target audience who don’t understand Amnesty or how their involvement can make a difference. Young people do care but they are too occupied with their own lives to do anything or even acknowledge it.

I became more fascinated by the Human rights of indigenous people, which are called indigenous rights. Their rights challenged by corporates who aggressively abuse their rights in order to get their lands for capitalist gain. The abuse has been continued since the Europeans operated their countries and is less discussed.