The typface represents the Industrial materials that are used to build our nations homes. The letters and numbers show a simple, repetitive typeface, but when you look deeper into the line work of each indivdual part you can see how they overlap each other and represent the complex inner workings of how this great nation is built.

The typeface itself shows a variety of parts taken away from nuts, bolts and washers, and then formed together to make one whole shape, reflecting how our great country comes together to work as one.