About Mina 1394:
An office building, located in Mina El Hosn , Beirut Central District, Lebanon. Designed by the Lebanese architect Salim Al-Kadi. It comprises over 6600sqm of retail and office spaces distributed in ground + 5 floors, as well as, 5 underground floors for services and parking.
This phenomenal building was twice awarded by LEED for being a green building since it has 2 green activities that achieved outcomes of energy efficient design, water use reduction, sustainable site selection and development, responsible materials selection and waste management, and enhanced indoor environmental quality.
About The Architect:
Salim Al-Kadi is a Lebanese architect, graduate of the American University of Beirut and completed his graduate studies at Columbia University. He co-founded APractice Studio and later Beirut Architecture Office. He later was a lecturer at the American University of Beirut’s Department of Architecture and Graphic Design. Moreover, he designed many products that exhibited globally.
About M&C SAATCHI:
Communication agency covering the full spectrum of creative communication from offline advertising to online and digital media engagement.
M&C Saatchi MENA is a part of the M&C Saatchi worldwide network. Established in Beirut in 1992, under the name of "The Agency". It has grown to be a full service integrated communications company, setting a creative standard in the region that has earned it a leading position and over 70 local regional and international awards so far.
Over three stories of Mina 1394’s Building, I designed a suitable space for M&C Saatchi’s Lebanese Offices.
This element looks as a flat plain from a distance. However, going closer it shows depth and details.
Inspired by Saatchi’s 7 parts that made their strategy (1.Creativity, 2.Content, 3.Production, 4.Branding, 5.Design Digital, 6.Media, 7.Copyrighting), I located in my space seven geometrical shapes interlocked together to come up with one element.
Just like Saatchi’s art that always looks simple, and gives a meaningful impression. While, it hides a lot of symbols behind.
