This was a personal project I wanted to do for quite a while. In the beginning of the creative process, the idea was to create my own airline brand, look, feel, etc., but after much thought and many years of putting it off, I decided to take an existing brand and refresh it. 

I have always appreciated Virgin America as a brand and as a passenger. Now that Alaska Airlines has purchased Virgin America, why not take that brand have have some fun with it! Maybe one day Virgin America will come back!