Reshaping how the event team went to market.

We did things differently - we were a niche event business and our marketing needed to reflect that. Our Christmas party offering needed to stand out from the crowd and be aimed at our target market (not the whole market), we knew what we excelled in and that was making it a night to remember, not just your classic ‘buffet and dance’ floor vibe. Making memories and waking up covered in glitter and face paint was the sign of a good night and the campaign needed to reflect that. I worked on the forming the concept, pitching to the team and stakeholders and then rolling out the initiative: event dressing, launch assets; brochure, ecomm, video, flyers, billboard campaign and pricing list.