"Bestea is a fruit-flavored tea beverage for young people who are always creative, cheerful, attractive and cool. The target audience of Bestea is for young people aged 12-14 yo, male and female, urban metro areas, MTV generation world, fun-loving, active,smart, creative, eager to try new things, etc."
To see insight of the target that is always active, then the identity of the logo was created in a dynamic form. Visualized with typeface leaning toward the top, representing the youth of the turbulent, passionate, and growing in a positive direction. The use of tone and manner that is aligned with the cheerful and friendly insight of the target that always stay in tune within his / her group of friends.
