Background
Alzheimer’s affects many people as they age, it robs them of memories, identities, dignities and gradually lives. The disease tend to make people suffer while making them face difficulties performing day to day tasks, identifying people, cognitive works.
Challenge
People suffering from Alzheimer’s disease face difficulties to identify people. They can’t figure out whom they are actually seeing. We had to raise awareness on the disease itself, and tell where to go for help if you see someone suffering from Alzheimer’s.
Solution
The idea of a print advertisement was designed to communicate that when a people suffers from Alzheimer’s their memories are much like a messed up collage page where they are unable to identify to whom they are really seeing.
Advertising Agency: DDB Mudra, Mumbai
Executive Creative Director: Manish Darji Creative Director: Prasad Rao, Fritz Gonsalves
Art Direction: Debojyoti Das Copywriter: Rushad Patel
