Crispin Porter + Bogusky
To most, the only reward to an internship is landing a job.
To most, the only reward to an internship is landing a job.
How do we show that 12 weeks at CP+B is worth it even if an intern walks out the door without a job? We were tasked to brand the CP+B internship program, while addressing this risk vs. reward mindset.
We found that what makes an internship at CP+B invaluable to interns are the people who work there. Through a fully integrated campaign, we gave prospective interns a preview of the creative minds with whom they’d be working.
{Best Overall Campaign awarded by Chuck Porter}
We found that what makes an internship at CP+B invaluable to interns are the people who work there. Through a fully integrated campaign, we gave prospective interns a preview of the creative minds with whom they’d be working.
{Best Overall Campaign awarded by Chuck Porter}
