The Project:
Ongoing campaign -- 3-month benchmark case study
3 platform strategy -- Facebook, Twitter, and Instagram
Overview:
The social media strategy for 5FM is focused on the following:
- Developing a collaborative partnership with globally established brand KFC to increase -brand awareness
- Introduce 5FM to new territories outside of existing customer base through KFC’s following
- Develop social media campaign and strategy to drive brand message
- Manage community management and social networking efforts
- Integrate user-generated content into social media efforts
Sample of content:
Strategy & Tactics:
- Developed a 3 month branded partnership campaign that focused on traveling across the country to engage with communities through pop up concerts, live games and challenges.
-All events were centered around a traveling couch named the #ColonelsCouch. The objective was to find the couch in your area and in doing so, earn your invite to the associated live event
- I personally hosted and presented all events, as well as appeared on several videos that preluded/covered the events
- Developed weekly social media content plan and targeted specific areas in order to create hype and anticipation as well as drive key messaging
- Developed Facebook advertising campaign to expand reach and further brand awareness efforts
- Actively monitored social media accounts for brand engagement, conversation, and mentions
- Developed user-generated content strategy focused on monitoring mentions of brand, connecting and sharing consumer photos
The Results:
- The online video campaign secured over 9 million views across KFC and 5FM Social Media Platforms (FB,Twitter, Youtube).
- 5FM Youtube subscription base grew by 15% as a result of the campaign
- The #ColonelsCouch visited 5 cities and had over 25000 participants
