TV SPOTS
CLIENT: Mercedes-Benz
AGENCY: Merkley + Partners
These spots are part of a campaign done for the Mercedes-Benz Winter Sales Event. The idea was to play upon the excitement and anticipation of the holiday season by tapping into the childhood emotions associated with Santa and presents.
PRINT
CLIENT: Mercedes-Benz
AGENCY: Merkley + Partners
To announce the Mercedes-Benz GL being awarded the Motor Trend Sport Utility of the Year Award, we were tasked with creating full-page print ads that would be run in all of the major newspapers and publications. The idea was that awards are great for industries, but owning the best in the category is really the all about the consumer.
COLLATERAL
CLIENT: Mercedes-Benz
AGENCY: RAPP
The assignment was to come up with a unique way to inform potential customers about the power and efficiency of Mercedes-Benz clean diesel technology - BLUETEC. We achieved this with clear messaging and literally presenting our case on a clear plastic card. This plastic is from 100% recycled materials and emphasizes the clean diesel technology of Bluetec, which emits water vapor instead of exhaust. Clearly effective.
CLIENT: Mercedes-Benz
AGENCY: RAPP
AGENCY: RAPP
As part of a campaign designed to announce the Mercedes-Benz Summer Sales Event, this dynamic and engaging mailer was designed to excite. The theme of the amusement park was designed to remind readers that summer is the time for fun and excitement - the same feelings that can be associated with driving and owning a Mercedes-Benz.
The style and adventurous theme of the piece was a real leap for the brand, who held a strict branding style for years. The gamble paid off though. As a result of the mailer, Mercedes-Benz saw an uptick in event responses and sales for the event. The nontraditional presentation and accessible appeal of the piece helped position Mercedes-Benz Summer Love Event as a unique and exciting event. Not only is the piece filled with valuable sales, product and brand information, but it gave people another reason to appreciate direct mail.
