Treatment: The animation directs the attention toward the Red Cross at the center of donation efforts figuratively in meaning and literally in the visual representation. The script emphasizes and illustrates that donations do not need to be tangible to hold meaning or value in to better the circumstance that can be suffered from disasters.
Concept: Present the bigger picture to consumers who tend to think small when donating in solely monetary value due to time and resources. A more direct approach to position values in the simplest of needs carries more of an impact and how big of a difference it makes that ultimately amounts to so much more.
Concept: Present the bigger picture to consumers who tend to think small when donating in solely monetary value due to time and resources. A more direct approach to position values in the simplest of needs carries more of an impact and how big of a difference it makes that ultimately amounts to so much more.
Strategy: Anything amounts to something even if it’s not quantifiable.Presenting the idea of the relief a donation contributes to positions the idea of a donation in a more relevant perspective.
Project Role: Art Direction | Motion Media Design
