tldr; This is the new campaign for Dortmund Airport that has been running since 2016.
Not a Pie in the Sky
Heavenly Minimalistic.
Fresh and concise – with this conceptual approach, I was able to convince Dortmund Airport. The new guiding motif and text campaign not only charmingly communicate the brand but also cost-effectively and, when needed, in real-time.
Closeness to the airport is an important criterion for many passengers and should therefore be the central message of the campaign. Traveling in a relaxed manner – this is possible not least because of the short distances at Dortmund Airport. With the new guiding motif, the presence is increased, and attractiveness is enhanced for both leisure and business travelers. An immense advantage, in addition to the very high brand awareness, is the cost-efficiency of the text campaign, which can be deployed without limits. In addition to seasonal motifs, foreign language motifs were also developed for both print and online media.
