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IGLOO — Visual Identity

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IGLOO is a tool for creating sales funnels. In other words, Igloo helps users sell their products and services. It offers a website builder, analytics tools, tutorials, and a community for asking questions and connecting with like-minded people.

task IGLOO is a large complex product, which at the time of its launch was something new on the market. Despite its multifaceted structure and abundant content, the project required a clear and attractive presentation. The style should reflect the product's extensive functionality while remaining accessible to users.

solution The concept of modularity is reflected in the logo and all graphics. Just as an ice igloo is built of identical blocks, a modern polar station consists of specific functional modules. The station is operated by an experienced polar explorer and his little helpers, penguins. The illustrations create a friendly atmosphere and the characters act as guides between the user and the multifunctional structure of the Igloo service.




our services Brand identity / Brand communication
client Sam Bakker designers Egor Guliev, Oxana Kornichenko, Sergey Brilyev
special thanks Eva Maria Bakker

2018 ISKKRA DESIGN STUDIO



IGLOO — Visual Identity
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