The project was to create poster ads for Forever 21 and Uniqlo’s new water bottles. The objective was to be able to identify each brand’s style and image and translate it in poster ads.
Forever 21’s bottle appeals to a younger and trendy audience concerned with how they look. “Verdant & Versatile“, it is eco-friendly but fits any outfit and style.
Uniqlo’s audience are concerned with quality and comfort which is why the ad focuses on the features of the bottle. “Functionality+Sustainability“, it is multi-purpose but still meets high standards of quality.
Reina Boncayao (Copywriting)
Marela Castro (Graphic Design & Photography)
Elbert Uba (Graphic Design & Photography)
