Shades of Reclamation in Viral Imagery: The Manniquen Challenge

The following is a recorded panel presentation of my work on viral imagery. More specifically, on the Manniquen Challenge; an online Meme that surfaced in 2016. I use the trope of the Manniquen challenge to uncover bigger questions on the lifecycle of memes, on social reclamation and creative labour. Watch the presentation, and its following panel discussion here: