Branding on PEDIGREE pet food
To design this font, I choose a special character "exclamation mark" and then artistically designed the special character and gained three basic shapes - circle, semi circle and quarter circle.
Using these shapes I creatively designed pet animals such as turtle, cat, dog, fish and bird. I used fresh and vibrant colour scheme to attract the viewers.
Then , I came up with the thought of designing the font for pedigree, which is nothing but a pet food.
Thus, I created a new version of branding for pedigree (pet food) using my font.
In my branding, I created a new logo for pedigree, their stationery products and packaging for the pet food.
The packaging is creative to grab the attention. The artistic packaging with the unique forms makes the buyers willing to buy the product.
Stationary
PACKAGING
ICONS
