A digital campaign for the launch of VW Polo, a sedan turned hatchback, involving audience engagement. Audience will be asked to spot the new hatchback, which has apparently gone missing and repost with #spotted.

The campaign can be extended further by removing the cars on popular car games like NFS, following the concept of Pokemon go, wherein, once the car is spotted, it gets added to the list of cars the player owns. The mock-ups have been shown below.