Nike India's first Ad, part of Nike's global 'Just Do It' campaign — urge India’s next
generation to break conventions and define their own success by bringing
sport into their lives using the platform of a music video.
Celebrating the Power of Sport in women's lives in a country where the youth,
especially women, have lost their connection with sport, Nike India
started this movement to awaken the athlete in each of them.
As part of 22feet tribal worldwide, I created a variety of collaterals
across digital and social platforms creating hype.
