The Brief

To bring awareness to the public about Panasonic’s Econavi technology Run a campaign (on-ground, digital or both)which allow fans to interact, learn and participate through a contest)Submission of entries by fans should be as “pain-free” as possible. Increase number of Facebook fans by 20k or more. Campaign should be executable by end 2012.

The Idea

To let participants experience how it is like to live a day in the future. The idea is to create an awareness campaign that highlights the devastating fact that our world would one day be pitch black - if we continue these hazardous non eco habits every single day. Scientist predict that the skies will be clouded with pollutants in the near future. This idea simply bring dooms day to present day. This is a campaign that allows the users to experience how it is like to live in a day in 2050, when the skies are dark and everything is dependent on the other senses besides our eyes. The users would have to examine, evaluate and execute their actions through sound. This campaign puts the participants through a range of test that ties in the features and attributes of the products within the activity. Subtly telling the audience the unique and special feature that Panasonic products can provide.