The Canberra Marketing Forum is the largest event for the marketing sector in the National Capital. Presented by the Australian Marketing Institute, the Forum brings together speakers from high profile brands sharing opinions on the future and lessons learnt.

The highly anticipated session title The Pitch puts two local advertising agencies head to head in a hilarious battle to crack an absurd brief and demonstrate how the unsellable can be sold. This year's brief was to sell a new infrastructure project to Canberrans called 'City In the Lake'. Full details of the brief are here in the brief video.

Zoo Advertising and Grey Canberra competed for the highly coveted 'Pitch Fork'. Each agency took a different approach to the brief and although the judges were divided on the winner, Grey Canberra was ultimately crowned the 2013 winner.