Brand
Volini
Objective
To increase over the counter sales for Volini by senitizing people about the pain of others.
Insight
People feel better about themselves when they do something good for others.
The drawings have been done by me.
Below is the English version of the same ad.
Below are the Activation and TVC ideas for Volini.
Below is the radio ad.
Below is the TVC voice over
Digital activation
Posting poems like these, children will be encouraged to submit poems that are about their help to increase sensitivity at a young age.
They will also be asked to think of how they can #helpthehelp corresponding to which, Volini can collaborate up with Amazon and promote the products that can make the work easier for the help.
