AFL Kids Brand
The AFL Kids brand is a massive initiative by the AFL to engage with the next generation of AFL footy fans through content and partnerships that make the game more accessible and fun for non-traditional footy audiences. Since it's inception in 2016, the AFL Kids' ecosystem has grown rapidly to include a bespoke app and social channels which serves up daily content for kids, large scale events at the Grand Final, exclusive partnerships with Mattel, Moose Toys and One Animation to cross promote the game, and education programs in schools.
I developed the AFL Kids brand from its infancy and designed each element throughout the brands rapid growth over 2 years, including the app interface and content, advertising collateral, design and production of event branding, pitches, and partner content.
I developed the AFL Kids brand from its infancy and designed each element throughout the brands rapid growth over 2 years, including the app interface and content, advertising collateral, design and production of event branding, pitches, and partner content.
