CHALLENGE:
Having once owned the fine writing category through inventing the fountain pen but, over time giving way to the likes of Montblanc to overhaul
the category, Waterman needed reinventing.
the category, Waterman needed reinventing.
THE IDEA:
A vision for Waterman to be revered to as a stylish symbol of success, for those who appreciate understated simplicity as the ultimate form of
sophistication. Through creating a new and refreshed brand universe we reinvigorate the fine writing category, by creating a lifestyle brand
for tomorrows leaders.
sophistication. Through creating a new and refreshed brand universe we reinvigorate the fine writing category, by creating a lifestyle brand
for tomorrows leaders.
